Kenneth Hein has spent the past four years serving as Senior Editor at Brandweek—a leading marketing newsweekly. He regularly breaks exclusive marketing news about companies such as Coca-Cola, McDonald's and Sony as well as constructs in-depth features about what makes these companies tick. A veteran of the trades, Hein has spent the last 10 years writing and editing at iMarketing News, Incentive and Meeting News as well as freelancing for Business 2.0, eDesign and others. Hein graduated from Hofstra University having majored in creative writing and minored in general business.