As Chief Operating Officer Mark Lopez manages Product Strategy, Programming, Marketing and Business Development for the US Hispanic business. He also collaborates with US advertising clients looking to reach Terra's Latin American audience. Mark serves as co-chairman of the US Hispanic committee of the IAB.
Prior to working for Terra, Lopez was Publisher at AOL Latino, where he was in charge of all US Hispanic advertising revenue, trade marketing and business development at AOL. He developed and executed creative multicultural sales and marketing solutions for advertising clients as well as coordinated marketing programs to drive revenue goals.
From 2000 to 2004, he was Chief Strategy Officer at Terra Networks USA, where he was responsible for developing a growth strategy for the US Hispanic web portal.
From 1998 to 2000, he worked for J2 Communications as the Director of Strategic Alliances where he managed and directed partnership agreements with online service providers including AOL, Prodigy and CompuServe, as well as telecommunications players including BellSouth and Ameritech.
Lopez began his career as a senior consultant with two consulting firms, Oliver Wyman and Accenture.
A native of Spain, Lopez holds a Bachelor's degree in Mathematics from Rensselaer Polytechnic Institute in Troy, New York and a Master's degree in Business Administration from MIT Sloan School of Management. He is also Board Advisor to the Center of Hispanic Marketing Communications at Florida State University.