SVP & Director of National Media Relations
Sandra Sokoloff is SVP & director of national media relations at Porter Novelli, overseeing the agency's New York national media relations team. Sokoloff has 18 years of communications experience in developing, managing and implementing media strategies and projects that resonate with journalists and deliver on clients' corporate objectives. During her career, she has created and implemented campaigns for leading brands including Reynolds Wrap Aluminum Foil, Heinz and Coors. Sokoloff also led message and media training for executives from companies including Oxford Health Plans, Allergan, Fetzer and IBM. She has also counseled numerous European executives on the U.S. media landscape. Sokoloff is board member of the Foundation of Women Executives in Public Relations and served as a guest presenter on media relations at New York University's Continuing Education Program. She is a graduate of Douglas College, Rutgers University, with a degree in history and economics.