Media Research: Bigger Than Ever
Thursday, February 27, 2014
6:30 pm to 8:00 pm
NYU, Department of Media, Culture, and Communication
239 Greene Street, 8th Floor
btw. West 4th Street and Washington Place
Most people associate the name Nielsen with TV ratings, but it's so much more than that. Meet the man whose team keeps the company at the forefront of audience measurement in this age of big data. Learn how Nielsen helps marketers stay on top of customers' changing preferences and media and purchasing habits in a world where the consumer is increasingly in control and find out where the jobs are in the growing world of media research.