Content Marketing: The New PR?

Content Marketing: The New PR?

Thursday, October 11, 2012
6:30 to 8:00 pm

NYU Arthur L. Carter Journalism Institute
20 Cooper Square, 7th Floor

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Sponsors

Presented with:

Presented with Mayors OfficePresented with NYU Steinhardt

Seminar Description

Brands are always looking for new and compelling ways to attract and engage consumers and the competition is relentless in todayメs always-on, social media environment.

This means new opportunities for erstwhile and aspiring journalists willing to repurpose their storytelling skills. Learn how content marketing has redefined how PR is conducted.

Moderator

Andy Morris

Founding Partner and Co-Principal
The Morris + King Company