Center for Communication - Programs & Events

SEMINAR ARCHIVES

Theater Publicity: Guerrilla Tactics - Thursday, October 25, 2007

6:30 to 8:00 pm

Although the theater world has been slow to adopt hi-tech marketing methods, changes are taking place as a younger, tech savvy group of producers, marketers and publicists are introducing new strategies to get people into the seats. New players are dramatically changing the way shows are publicized and marketed, both on and off Broadway. Learn how these innovators are bringing in audiences.

PARTICIPANT BIOS

	Anne Rippey , Executive VP Marketing at Alan Wasser Associates
	Damian Bazadona , President, Situation Marketing
	Joseph Craig , Managing Director, Live Theatrical Events
	Ken Davenport , Producer, Davenport Theatrical Enterprises
	Michael Riedel , Theater columnist, New York Post; host, Theater Talk (moderator)

LOCATION

PLEASE NOTE ROOM CHANGE
Hunter College
Hunter West Building
Sylvia Fishman Student Center
Room # 417, Fourth Floor
Enter on 68th St. (Bet. Park & Lexington, closer to Lex.)
SUBWAY: take the 6 train to 68th Street and Lexington/Hunter College)
New York, NY