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If you’re looking to break into PR, learn what prospective employers expect you to already know. Those in the avant garde of redefining old methods and strategies will point you to the new tools and tactics crucial to operating in today’s brave new world. Learn to utilize the Internet, including social networks like Facebook and MySpace, as well as Second Life, Twitter, Wikis, blogs, and online video – you can be sure of surfing your way to success.
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