Annual Award Luncheon
Center for Communication to honor
Matthew C. Blank
Chairman and CEO
Monday, November 11, 2013, NYC
Media News - www.iwantmedia.com
Get ready for big media deals next year, especially in cable TV and digital content companies, according to a report by CNBC media reporter Julia Boorstin. "Mobile will be the new status quo." Also, the distinction between digital and traditional content "will disappear."
Digital delivery is set to displace broadcast and cable TV as the dominant form of video consumption, according to a report from Citigroup. "Consumers prefer streaming shows on their terms as opposed to having to be home at a certain time to watch favorite programs."
Advertising will spend a projected .6 billion on YouTube in 2013, an increase of more than 50% on the previous year, according to a report by eMarketer that underlines a shift away from traditional TV ads. The sharp rise follows an explosion of viewing on mobile devices.